Making sense of the rapid change in mobile innovation

The continuing change to the face of retail. Aivars Lode

Making sense of the rapid change in mobile innovation

• Enabling technologies

• New technological capabilities;

• New use cases and

• New business models.

Where will the disruptions in mobile innovation arise over the next five years? How will they change consumer and employee behaviour? What business opportunities will result? What can companies do to take advantage of these disruptions? How do they fit into broader market trends now driving the technology sector?Answering these kinds of questions requires not just a keen understanding of the evolutionary curve of the enabling technologies, but a broader framework for analysing mobile innovation quantitatively and qualitatively. With the goal of providing business leaders early warnings about coming disruptions and actionable intelligence about new opportunities, PwC introduces its Mobile Innovations Forecast (MIF), a four-part framework for analysing and understanding mobile innovation. The four parts are:The four parts will be explored in periodic articles on this Web site in the months ahead. We expect that examining, analysing and forecasting mobile innovation along these lines will shed light on the interdependencies that are otherwise cloaked by the unorganised daily stream of innovation announcements.